How Cupertino, California Embraced the Information-on-Demand Era
POPULATION: 60,000 | AGENCY TYPE: City | ANNUAL BUDGET: $133 Million
Cupertino’s staff uses OpenGov to engage residents throughout the budget process, including at amendment milestones.
Furthermore, the city’s management team was not immune to the impact of the public’s growing distrust of public institutions. Like governments across the country, the city’s management team had to contend with technology’s ability to facilitate the rapid spread of misinformation and sow distrust. Continuing to use traditional, largely in-person methods of community engagement prevented the city from keeping pace with misinformation and reaching the wider audience that sought to engage online. Cupertino’s management team struggled to publicly articulate exactly what it was doing and why, breeding a sense of skepticism within the community. “If we're not building that trust, when something negative does appear in headlines, the public’s first reaction is skepticism because they think you're hiding information,” Alfaro said.
OpenGov's Value Proposition
Alfaro and other members of Cupertino’s management team knew they had to deliver more flexible services and information online. They attended professional conferences, conducted research online, and sought product demonstrations to better understand the technology options available to the public sector.
Deliver Information on Demand
To meet the community’s demand for more information faster and on their own terms, Cupertino adopted the OpenGov Smart Government Cloud™. It provided both the public and council members with on-demand access to accurate information. For internal operations, it helped teams run relevant, custom reports immediately, thereby eliminating the need to wait weeks for a single report. They use flexible internal reports to track service systems, local business data, and community assets.